DEIENAMI

Custom ecommerce development · retail & wholesale

Commerce built to grow with your business.

Custom ecommerce connected to inventory, customers, payments, fulfilment, analytics and optional POS. Start with the store you need today. Keep the infrastructure for the business you're becoming.

Plan your commerce system → See how it works →
Sell more · run easier · keep customers Storefront + commerce core Multi-store & POS ready
Storefront → commerce core → channels → operations

What commerce should do

Sell more. Run easier. Keep customers longer.

DEIENAMI is not simply building an online store. It is the commerce technology foundation that grows with the business — from first storefront to multi-location retail.

Sell more

Better discovery, conversion and checkout — mobile-first UX, fast search and a path built for how your customers actually buy.

Run easier

Orders, inventory, customers and operations together — one commerce core instead of five disconnected tools.

Keep customers longer

Loyalty, WhatsApp updates, personalised offers and purchase history that bring buyers back.

One commerce core

One system behind every selling channel.

Storefront, POS, warehouse and integrations share product, order and customer data — so online and in-store stay aligned as you grow.

Commerce CoreShared operational layer

Storefront

Custom web store

Mobile-first UX, brand experience and checkout shaped to your market.

Commerce core

DEIENAMI proprietary backend

Products, orders, customers, inventory and pricing — one source of truth.

Channels

POS · stores · shipping

Retail, warehouse and fulfilment on the same stock and customer records.

Connected

Analytics · integrations

Payments, accounting, ERP, WhatsApp and custom APIs where you need them.

Custom storefront

Engineered for your brand — not a generic theme with plugins stacked on top.

Shared inventory

Online and in-store stock stay aligned without manual sync.

Operational visibility

Sales, orders, customers and stock in one place.

Room to expand

POS, B2B and marketplaces without rebuilding from scratch.

Customer buying experience

From first visit to repeat purchase.

A clear path from discovery to delivery builds trust — then loyalty brings buyers back without starting from zero each time.

The buyer journey Every step designed to reduce friction
  1. Discover Find products quickly on any device
  2. Compare Clear pages that answer buyer questions
  3. Trust Reviews, detail and brand confidence
  4. Buy Simple checkout with familiar payments
  5. Receive Shipping visibility and order updates
  6. Buy again Offers and history that bring them back

Built into the storefront

  • Mobile-first UX
  • Fast search
  • Product discovery
  • Simple checkout
  • Payments
  • Shipping visibility
  • Recommendations
  • Abandoned-cart recovery

Owner control centre

Know what is happening without digging through five systems.

Sales, orders, stock and channel performance in one operational view — designed for owners and managers, not only developers.

Today's snapshot Illustrative sample · not live data

Future: Owner dashboard visual

Sales today

₹1.24L

+12% vs yesterday

Orders

47

8 awaiting fulfilment

Average order value

₹2,640

Steady this week

Returning customers

38%

Of today's orders

Inventory items

1,842

Across all locations

Top products

Heritage Jacket

+4 more in top five

Low stock alerts

3

SKUs below threshold

Online vs store

64 / 36

Revenue split today

Illustrative sample data · live metrics connected to Commerce Core

Intelligence & analytics

Answers the business actually asks.

Reporting should answer operational questions — not export spreadsheets that still need an analyst to interpret.

Business questions Illustrative sample · not live data

What sells best?

Product and category performance across channels and time periods.

Heritage Jacket 24% of weekly revenue

What drives repeat purchases?

Retention, loyalty tiers and customer group behaviour over time.

38% repeat rate Loyalty + post-purchase offers

Where do customers drop out?

Checkout steps, cart abandonment and funnel visibility.

Checkout step 2 18% exit before payment

Which channel performs best?

Online store, retail POS and marketplace comparison.

64 / 36 Online vs in-store revenue

Also tracked in Commerce Core

  • Lifetime value
  • Retention
  • Repeat purchase rate
  • Product performance
  • Sales trends
  • Inventory intelligence

Retail ecommerce should grow with the business — not force a rebuild every time you add a store or channel.

Plan your commerce system →

Retention & loyalty

The first order should not be the last.

Purchase history, rewards and timely communication turn one-time buyers into repeat customers — without manual follow-up across disconnected tools.

Retention loop Illustrative sample · not live data
  1. Purchase Order placed and customer profile updated
  2. Loyalty Points earned or tier status applied
  3. WhatsApp / email Timely follow-up after delivery
  4. Offer Personalised incentive based on history
  5. Repeat purchase Customer returns without starting over

Repeat purchase rate

38%

Of customers in last 90 days

Loyalty members

1,240

Active enrolled customers

Win-back conversion

22%

Dormant customers re-engaged

Built into retention & loyalty

  • Rewards
  • Loyalty points
  • Customer groups
  • Personalised offers
  • Win-back campaigns
  • Purchase history

Integrations

Keep the tools that already work. Connect the rest.

Payment gateways, shipping, accounting, ERP, CRM and custom APIs — connected deliberately without rebuilding your entire stack.

WhatsAppOrder updates & support
Payment gatewaysCheckout & billing
ShippingFulfilment & tracking
Accounting & ERPFinance & inventory sync
CRMCustomer records
MarketplacesAdditional channels
Email / SMSLifecycle messaging
Custom APIsYour systems

WhatsApp & customer updates

Keep buyers informed after they order.

Proactive order updates reduce support load and build confidence — especially on mobile-first markets where WhatsApp is already part of daily life.

Order updates Illustrative sample · automated from Commerce Core
Your store Order #4821 · illustrative

  1. Order confirmed. We're preparing your items and will notify you when they ship.

    2:14 PM · Sent

  2. Packed. Your order is ready to leave the warehouse.

    4:32 PM · Sent

  3. Shipped. On the way — track your delivery from the link below.

    Next day · Sent

  4. Delivered. Thank you for your order. Need help? Reply here.

    11:08 AM · Read
  1. Order event Status change triggers an update in Commerce Core
  2. Message composed Template filled with order and tracking details
  3. WhatsApp / email Sent on the customer's preferred channel
  4. Customer informed Fewer "where is my order?" support requests

Message open rate

94%

WhatsApp updates in last 30 days

Support ticket reduction

67%

Fewer order-status enquiries

Time to inbox

12 min

Average after status change

Built into customer updates

  • WhatsApp updates
  • Email / SMS
  • Delivery notifications
  • Support links
  • Repeat-purchase prompts

POS & multi-store

Online and in-store. One business.

Branded POS, shared inventory, multi-store billing and centralized reporting — on the same commerce core as your web store.

Online + retailShared commerce core

Online

Web store

Custom storefront and checkout.

Core

Shared data

Products, orders, customers, inventory.

Retail

Branded POS

In-store billing on shared stock.

Locations

Stores & warehouse

Multi-location stock and reporting.

Shared inventory

Online and in-store stock aligned without manual reconciliation.

Multi-store billing

Location-level sales, tax and fulfilment on one platform.

Customer history

Online and in-store purchases in one record.

Centralized reporting

Channel performance without exporting from five systems.

Grow without rebuilding

Add capabilities as the business grows.

B2B, marketplaces and automation extend the same foundation — you do not restart from zero when the business changes direction or scale.

Expansion path Same Commerce Core · no rebuild required

Foundation

  1. Online store Custom storefront and checkout go live
  2. Inventory Stock, variants and fulfilment connected

Retail expansion

  1. POS In-store billing on shared customer data
  2. Second location Multi-store stock and location reporting

Scale

  1. B2B Wholesale pricing and account workflows
  2. Marketplace Additional sales channels on shared inventory

Advanced

  1. Automation Rules, triggers and operational workflows
  2. Advanced integrations ERP, CRM and custom APIs connected

Platform rebuilds

0

Capabilities extend the same Commerce Core

Channels on one core

4+

Store, POS, B2B and marketplace ready

Typical POS add-on

Weeks

Not months of replatforming

Add when the business is ready

  • Storefront & inventory
  • POS & multi-store
  • B2B & marketplaces
  • Automation & integrations

Managed technology

You run the business. We keep the technology working.

Your brand, domain, customers and business data remain yours. DEIENAMI manages the platform, hosting, security and operational technology around them.

You own

  • Brand & domain
  • Business data
  • Commerce workflows
  • Long-term expansion path

DEIENAMI manages

  • Platform & commerce core
  • Hosting · updates · monitoring
  • Backups · security · performance
  • Technical support

Hosting, monitoring, backups and support — so your team focuses on selling, not server maintenance.

Plan your commerce system →

Why DEIENAMI Commerce

Ecommerce technology designed to grow with the business.

Custom where it matters for your brand and operations. Proven shared infrastructure where it saves time and risk.

Custom brand experience

Storefronts engineered for your market.

Fewer plugin dependencies

Core capabilities built in.

Expandable backend

Commerce Core grows with channels.

Ecommerce + retail

Online, POS and inventory together.

Integrations

Accounting, ERP, CRM and shipping.

Managed infrastructure

Hosting, security and monitoring.

Ongoing engineering

Long-term partner, not a handoff.

Built to scale

First store to multi-location and B2B.

How it works

From requirement to live commerce.

A structured path from understanding your business to operating live commerce — with integration and testing before launch, not after.

Project process Structured delivery · integration before launch
  1. Understand Discovery workshops and requirement mapping
  2. Design Storefront, workflows and integration plan
  3. Configure Commerce Core, products and operations setup
  4. Integrate Payments, shipping, ERP and existing tools
  5. Test End-to-end validation before go-live
  6. Launch Store live with monitoring in place
  7. Operate Ongoing support, updates and expansion

Delivery phases

7

From discovery to ongoing operation

Integration testing

Before launch

Not a post-go-live afterthought

Post-launch support

Included

Managed platform and engineering partner

What you get at each stage

  • Discovery & design
  • Commerce configuration
  • Integration & testing
  • Launch & operations

FAQ

Common questions about DEIENAMI Commerce.

Storefronts and workflows are customized. Commerce Core provides proven shared infrastructure for products, orders, customers and inventory.

Can you migrate our current ecommerce store?

Yes. We plan product, customer and order migration based on your current platform, data quality and downtime tolerance.

Do we own our business data?

Yes. Your brand, domain, customers, content and business data remain yours. DEIENAMI manages the platform and operational technology.

Can existing systems be integrated?

Yes. Accounting, ERP, CRM, shipping, payments, WhatsApp, marketplaces and custom APIs can connect to Commerce Core.

Can POS be added later?

Yes. POS is an optional branded addon on the same inventory and customer foundation.

Can we manage multiple stores?

Yes. Multi-store billing, location-level stock and centralized reporting are supported.

Do you manage hosting and backups?

Yes. Hosting, updates, monitoring, backups, security and performance are managed as part of the platform.

Can we sell internationally?

Yes. Currency, language, payments, tax and fulfilment can be configured per market.

Can the system grow with us?

Yes. Inventory, POS, B2B, marketplaces and advanced integrations can be added without rebuilding.

Is everything custom-built from scratch?

Storefronts and workflows are customized. Commerce Core provides proven shared infrastructure — so you are not reinventing fundamentals.

Plan your commerce system

Tell us what you sell and how your business works.

We will help identify the right storefront, commerce setup, integrations and operational requirements for your next stage of growth.

  • Custom storefront + commerce core
  • Multi-store & POS ready
  • Managed hosting & support

Prepared for DEIENAMI Ops qualification. Reply typically within one business day.

From the commerce desk

Notes on building commerce that lasts.

Articles on storefronts, operations, integrations and retail expansion from DEIENAMI.

View all articles