Pages became heavier.
Median mobile page weight grew from 505 KB in 2014 to 2.31 MB in 2024.
Website engineering · US · Canada · Europe
For firms that need a site buyers trust after they hear the name — then a conversation, tender or call. Distinctive in the browser. Fast. Yours to own.
A heavier web needs better judgement
These figures are context, not promises. They explain why we question page weight, dependencies and accessibility before adding more technology.
Median mobile page weight grew from 505 KB in 2014 to 2.31 MB in 2024.
22 of the median mobile page's 66 requests are JavaScript requests.
WebAIM found automatically detected WCAG 2 A/AA failures on 95.9% of one million homepages.
More than half of worldwide web traffic is mobile. A desktop-first site is already behind.
How we apply this on every build.
What the website needs to do
For contractors, consultancies and established service businesses, the website is often where a prospect checks the company after hearing the name. It should answer the obvious questions without making them work for it.
Services and capabilities written in customer language, not internal terminology.
Projects, sectors and case studies that let experience speak for itself.
People, accreditations, locations and company information presented without theatre.
A clear route to the right conversation: enquiry, tender, call or application.
Start a brief →Built around the business
There is no useful “corporate website” template. What a buyer needs to see changes by sector, sales cycle and risk. These sixteen studies show the kinds of businesses we can design around.
These are examples of direction, not client projects or performance claims. A real website is shaped around the company's buyers, content, market and commercial priorities.
Selected engineering work
See how DEIENAMI approaches real interfaces, operational systems and production engineering. These links open published case studies.
Operational software designed around audit workflows, structured data and production reliability.
Scalable application engineering with security, workflow design and long-term maintainability in focus.
An illustrative direction for presenting projects, sectors, capability and company evidence without turning the site into a brochure.
An illustrative direction for firms where people, specialist knowledge and a clear route to the right adviser carry the experience.
If this is the standard you want, a URL or a short brief is enough to begin.
Start a brief →A website has layers
Information architecture, navigation, page hierarchy, and content that answers what the business does — before any visual polish.
Before we design pages, we work out what the website actually has to explain. Who is likely to visit? What are they trying to check? What would make the company easier to understand and take seriously? For a contractor that may be projects, sectors, capability and accreditations. For a professional firm it may be expertise, people and experience.
A visitor should not have to work out the business for themselves. Services, projects, proof, company information and calls to action are organised around the questions a prospective customer is likely to have. The aim is simple: even a complicated company should feel straightforward to navigate.
Typography, spacing, imagery, movement and interaction are designed around the character of the business rather than a pre-built theme. We then make that hierarchy work across desktop, tablet and mobile, where the same information has far less space to communicate clearly.
The approved experience becomes production code: navigation, responsive behaviour, forms and the integrations the project genuinely needs. Performance, accessibility and maintainability are considered while we build, rather than treated as a list of fixes just before launch.
Important content stays crawlable, pages get sensible metadata and structure, and analytics can show what visitors actually use. We also keep the source and deployment understandable so the website can change when the company changes. Launch is a handover point, not a technical trap.
Before pages are drawn, we decide what the website needs to explain, who is likely to visit and what evidence they will look for. The content direction comes from the business—not from a ready-made layout.
Services, projects, proof, company information and calls to action are arranged around the questions a prospective customer is likely to have. A complex company should still feel straightforward to navigate.
Typography, spacing, imagery and interaction give the company its own visual language. The same hierarchy is then engineered to remain clear on desktop, tablet and a phone held in one hand.
Navigation, forms, responsive behaviour and useful integrations become production code. Performance, accessibility and maintainability are considered during the build instead of being patched in at the end.
Crawlable content, sensible metadata, analytics and an understandable deployment path make the website easier to operate after launch. The business should be able to evolve the site without being trapped by the first build.
DEIENAMI website architecture
The website is HTML first. The experience layer adds CSS, images and Three.js where they earn their place. Underneath, a proprietary website core and rendering core publish the site. An AI operations bot watches it on DEIENAMI infrastructure so it stays live.
The site is real pages, not a locked visual builder. Content stays understandable for your team and the next engineer.
CSS, imagery and Three.js are added for the buyer in the browser — not as a default stack of plugins.
Website core and rendering core keep layout, routes and new sections consistent as the business grows.
An AI operations bot watches the published site on DEIENAMI infrastructure so issues are caught before they become downtime.
US, Canadian and European buyers need a site that stays fast, readable and available. The advantage is ownership of the HTML, a core you can operate, and hosting that does not depend on a page-builder platform staying in business.
Why we build differently
Wix, WordPress, Webflow and Framer can all be sensible choices. We choose purpose-built code when ownership, performance, integration or long-term flexibility matters more than the convenience of a visual builder.
Convenient to launch, but the site remains closely tied to the platform and its hosting model.
Highly flexible, but plugin, theme and update choices can create an ongoing maintenance surface.
Strong visual tooling, while CMS, forms, search and other platform features can affect how portable the finished system is.
Excellent for rapid visual publishing, but platform-managed capabilities may not suit every long-term engineering requirement.
Source you own, infrastructure you can change, integrations shaped to the business — without platform defaults deciding the architecture.
Higher ownership, portability and integration depth are generally desirable. Lower dependency load means fewer platform, plugin and runtime surfaces to maintain over time.
We engineer purpose-built production code with infrastructure choice, fewer unnecessary dependencies and a clear path to integrations, handover and future development.
Ownership
We engineer it as an asset your business can own, operate and extend. Stay with us because the work is valuable — not because leaving is technically difficult.
Production code designed to live outside a visual builder — readable, versioned and yours to move.
OwnershipHosting, build steps and release process documented so another competent team can take over.
HandoverStructure, components and integrations kept understandable enough to evolve without a rewrite.
MaintainabilityPlatform layers are added only when the project genuinely needs them — not by default.
FreedomSource, deployment and architecture can be handed over. The site is engineered as an asset — not a lock-in.
From the engineering desk
Engineering articles, technical notes and project thinking from DEIENAMI.
A practical diagnostic note on an I2C HID failure that appears after suspend and wake.
Read article ↗A practical look at schema-based binary data exchange for performance-sensitive systems.
Read article ↗A structured path through foundations, APIs, LLMs and agent systems.
Read article ↗A look back at a product combining conversational content, visual storytelling and engineering.
Read article ↗Start a brief
Already have a site? Send the URL. Starting from zero? Describe the business. No specification document. We reply with a clear next step — typically within one business day.