Website engineering

Website engineering, without rebuilding what already works.

SiteCraft when you need a fast custom site. WordPress, Shopify, Wix or Framer when the current site should stay. We build only the pages, speed and connections still missing, then host it.

Discuss your site Open a sample
Platform
SiteCraft, or the CMS you already run
The gap
Pages, speed and connections still missing
Hosting
SSL, CDN, backups and a team that knows the stack
  1. Experience
  2. Application
  3. Data
  4. Infrastructure

Where a website starts to cost you enquiries

These are the situations we are asked to fix. The response is written into the scope before design starts.

The first screen does not say what you do

A visitor cannot tell who it is for or what to do next. We rewrite the opening around one action.

It is slow on a phone

Images and scripts delay the page that should earn the enquiry. We cut weight and set a budget for new work.

The CMS is in the way

WordPress, Shopify, Wix or Framer still fits the business, but the theme, plugins or speed do not. We repair that before anyone talks about a rebuild.

Search cannot see the pages

Titles, structure and page speed are weak. We fix the pages people should find, and we do not promise rankings.

Forms go nowhere useful

Enquiries sit in an inbox with no owner. We connect the form to the system your team already uses.

Nobody maintains it

Updates, certificates and backups are informal. Hosting on SiteCraft, or a care plan for the platform you have, names who does that work.

How a website actually gets built

Three parts. You do not pay for a new site when the current platform can carry the work.

1 · Platform

Start from what should stay

SiteCraft for a custom, search-ready site we host. WordPress, Shopify, Wix or Framer when that is already how you publish.

  • Pages, navigation and the primary action
  • Structured data and lead capture
  • A layout that works on a phone

2 · Only the gap

Build what the current site cannot do

Speed, a broken template, a missing service page, or a connection to CRM, booking or inventory. If the platform already does the step, we leave it.

  • Performance and accessibility fixes
  • Pages your buyers actually need
  • Links to the software you already run

3 · Hosting

We keep a SiteCraft site running

SSL, CDN, backups, monitoring and support hours are the care plan. Design changes are quoted separately. You can host elsewhere when the project allows.

  • Essential, Growth or Scale, from $79 a month
  • A team that already knows the stack
  • You own the site and the handover

Sample sites

Five SiteCraft sites you can open.

Five live sample sites built on SiteCraft, our own platform. Open them, scroll them, switch to mobile. They show how we structure, design and build; they are not client projects.

lattice-ops · SiteCraft sample

Case studies: websites and the business systems behind them

WebsitePortable marketing site without platform lock-inRead the case study →Business softwareOperations platform for distributed field teamsRead the case study →ProductFrom product MVP to production systemsRead the case study →ModernisationStaged modernisation of a legacy business appRead the case study →
All case studies ↗

Problem and opportunity

Your website might be losing customers before you meet them.

Same business. Two very different first impressions. This is an illustrative comparison of a fictional business, not measured data.

  • Navigation clarity

    TypicalEight links compete for attention

    OursFour clear choices

  • Visual hierarchy

    TypicalEverything shouts at once

    OursOne headline, one action

  • Mobile usability

    TypicalTiny, crowded tap targets

    OursLarge targets, readable text

  • Readability

    TypicalLong, dense paragraphs

    OursShort, specific copy

Website assessment

Is your website working hard enough for your business?

Enter your address and we run a real Google PageSpeed Insights test of the mobile page: speed, accessibility, best practice and search basics. It does not judge your design or message, and can take up to a minute.

Prefer a person? Request a written site review.

Results for your address appear here. Nothing is shown until a real test has run.

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Performance
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Accessibility
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Best practice
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Search basics

Our difference

Designed with purpose.
Engineered without compromise.

Our custom sites run on SiteCraft, DEIENAMI's own website platform: page rendering, content model, SEO and structured data, lead capture and analytics hooks in one tested core.

  • Lattice Ops, a product site built around one buying decision

    Business-first design

    We design around customers, business objectives, and measurable commercial outcomes.

  • Vector, a construction site organised by the work a buyer needs

    Purpose-built engineering

    We build maintainable digital platforms using architectures appropriate to each business.

  • Harbor, a clinic site with a short path to an appointment

    Performance by design

    Responsiveness, accessibility, speed, and reliability are considered from the beginning.

  • Fieldstone, a membership site that can grow with new paths

    Built for continuous evolution

    Our solutions accommodate future improvements, integrations, analytics, and business growth.

Common risk in assembled stacksHow we build
Speed depends on plugin luckPerformance baselines in the core
Updates can break layoutsA content model that protects structure
SEO bolted on after designSEO and structured data from the start
Hosting is a separate gambleHosting matched to the platform
The agency leaves; knowledge leavesDocumented handover your team keeps

Engineering visualization

Beautiful on the surface.
Brilliant underneath.

Select a layer to see what it does for your business, or separate the stack to see how the layers connect.

05 INFRASTRUCTURE04 SECURITY03 DATA02 APPLICATION01 EXPERIENCE

    Every detail you see is supported by engineering you don't.

    Platforms we work on

    On WordPress, Shopify, Wix or Framer? We design it, maintain it and make it faster.

    Whatever your site runs on today, we look after it. When speed, SEO or control become the limit, SiteCraft is the upgrade.

    SiteCraft: custom websites built for speed

    SiteCraft is DEIENAMI's proprietary platform. It is HTML-based, not a drag-and-drop builder, so pages stay lean: quick to load, clean for search engines, and free of the plugin and script weight that slows many sites down.

    What we do

    • Custom design and hand-engineered HTML and CSS
    • A performance budget set before we build
    • SEO and structured data built into every page
    • Lead capture wired in and tested
    • Managed hosting with backups and monitoring

    How it works

    1. Plan the buyer path and what each page must do
    2. Design the pages and review them on a phone first
    3. Build them on SiteCraft as clean HTML, with SEO included
    4. Launch on managed hosting; we keep it fast and up to date

    Already on another platform? We can move you across and plan redirects so you keep your search visibility.

    Discuss a SiteCraft website

    Beyond the website

    Connected to the software that runs your business.

    Enquiries and bookings flow into your CRM, accounting, inventory or ERP, so nobody retypes data. When spreadsheets and disconnected tools hold you back, we also design and build custom business software: portals, dashboards and workflow automation.

    Business software ↗Discuss your stack →

    YOUR WEBSITECRMACCOUNTINGINVENTORY / ERP

    After launch

    We look after your website, so you can look after your business.

    Managed hosting for sites we build on SiteCraft: SSL and CDN, backups, monitoring and a team that already knows the stack. Design and engineering are scoped separately.

    Essential

    Stay online, stay light

    $79 /month

    • 1 SiteCraft production site
    • Managed SSL and global CDN
    • Daily backups, 14-day retention
    • Uptime monitoring
    • Email support, business hours
    Choose Essential

    Most teams start here

    Growth

    Ship and convert safely

    $149 /month

    • Everything in Essential
    • Staging environment
    • Lead routing and form hardening
    • Performance and error reviews
    • Priority support, next business day
    Choose Growth

    Scale

    Higher stakes, clearer ownership

    $299 /month

    • Everything in Growth
    • Custom uptime target discussion
    • Extended backup retention
    • Dedicated delivery channel
    • Quarterly platform health review
    Choose Scale

    Prices in USD for SiteCraft hosting. Maintenance and updates for an existing WordPress, Shopify, Wix or Framer site are quoted after a short review. Annual billing on request. Domains, email and third-party tools are separate. Hosting alone does not include design; build and redesign work is quoted after a short review.

    Why a website

    The page you control, from 2026 to 2040.

    Search, maps and AI answers quote a page. A rented feed can change the rules. The site is the address on the proposal, the ad and the invoice: the place a buyer checks before they call. We do not quote a market share. The test is whether that page can be found, understood and acted on.

    Face, pages and content, then the connections and the care under them. Separated so each part can be checked.
    1. FaceOne job on the first screen: who it is for, the offer, and the next action.
    2. PagesA page for each decision a buyer makes. Nothing extra that competes with that decision.
    3. ContentWords, proof and pictures the business owns, written so a person and a crawler can both read them.
    4. ConnectionsThe form, the measurement and the system the enquiry must reach. Named before build.
    5. CareHosting, backups and a person after launch. The site is not finished when it goes live.

    How we work

    From the first conversation to a site you can run.

    Four stages, all visible. You approve the brief before design, and a change outside that brief is priced before we build it.

    Discover

    We learn the customer and the action the site must produce.

    You can check
    A brief, success measures, a page map, and what is out of scope.
    Decision
    You approve the brief in writing before design starts.
    Risk
    Open questions are written down on day one.

    Design

    We shape the buyer path, then the pages on desktop and mobile.

    You can check
    Clickable templates for the pages that carry the enquiry.
    Decision
    One review round, one set of feedback.
    Risk
    Missing content shows up here, while a change is still cheap.

    Engineer

    We build the approved pages so they stay fast and editable.

    You can check
    A private preview, plus speed, access and browser checks.
    Decision
    Work outside the brief is priced before it starts.
    Risk
    A security check happens before launch, not after a complaint.

    Launch and evolve

    We go live on a checklist, then improve from what the site shows.

    You can check
    Monitoring, a handover, and who owns the site.
    Decision
    We review the measures agreed in Discover.
    Risk
    A backup and a way back are in place before the switch.

    Partner with us

    You win the project. We build it with you.

    Agencies, consultants and software teams bring us in to deliver websites and business software their clients can rely on, white-label or openly, on your terms. Scope, ownership and responsibilities are agreed in writing before work starts.

    Become a partner

    What stays yours

    • Your client relationship
    • Your brand, pricing and positioning
    • Your project governance and standards
    • Your decision on what is disclosed
    • White-label deliveryYour brand and client relationship, with our design and engineering behind it.
    • Capacity inside your workflowOur engineers working in your tools, standards and review process.
    • Platform and hostingSiteCraft and managed hosting for the sites you already sell.
    • Referral partnershipsIntroduce a client who needs more than you offer. Terms are agreed in writing first.
    1. 01An introduction

      We learn how you work, your clients and your quality bar.

    2. 02A first project, scoped in writing

      Deliverables, responsibilities and ownership are clear before work begins.

    3. 03A repeatable way of working

      If it fits both sides, we agree an ongoing arrangement.

    Journal

    The thinking behind the work.

    All articles ↗
    Website engineering · Sep 2026

    Browser-first websites that stay portable

    Why we engineer marketing and revenue websites as portable source: fast in the browser, free of unnecessary platform lock-in.

    Read →     Business systems · Aug 2026

    When a spreadsheet stops being enough

    The early signs that operations have outgrown shared sheets, and what to decide before you buy or build software.

    Read →     Modernisation · Jul 2026

    Staging modernisation without a big-bang rewrite

    How to modernise ageing business apps in slices: keep what works, replace what blocks the business.

    Read →

    Questions

    Before you commit.

    Short answers. If yours is missing, ask us.

    What is SiteCraft?

    SiteCraft is DEIENAMI's proprietary, HTML-based website platform. It is not a drag-and-drop builder: pages are engineered for performance, speed and SEO, with structured data, lead capture and analytics hooks built in. Our custom-built websites run on it, and managed hosting is built around it.

    Does hosting include design work?

    No. Hosting keeps a SiteCraft site fast, secure and recoverable. Design and engineering are quoted after a short review of your goals and current site.

    Can we host the website elsewhere?

    Yes, when the project allows. We recommend SiteCraft hosting because the platform, deploy path and support sit with the same team.

    Do you work with WordPress, Shopify, Wix or Framer?

    Yes. We design, maintain and improve websites on WordPress, Shopify, Wix and Framer: updates, backups, security, speed and SEO. If speed, SEO or control become the limit, we can also build you a custom website on SiteCraft and plan the move so you keep your search visibility.

    Can you connect my website to our business software?

    Yes. We connect websites to CRM, accounting, inventory, booking and ERP systems, and we build custom business software when off-the-shelf tools no longer fit.

    Do we own the website?

    Yes. Ownership and handover are agreed upfront. The handover documents what was built, how it is deployed and who owns what next.

    Can my agency use SiteCraft?

    Yes. Agencies, consultants and software teams can partner with us. Scope, ownership and responsibilities are agreed before work starts.

    What do you need to scope a project?

    Your current address, what is getting in the way and what you want visitors to do. We reply with fit, a sensible next step and what we need to scope.

    How do you test a website before launch?

    Across devices and browsers, for speed, forms, accessibility and security, and we give you a pass or fail checklist rather than a verbal assurance.

    What happens after I send an enquiry?

    We reply by email to confirm we understand the problem and suggest a next step. If it fits, we arrange a call to define scope before any proposal.

    Start a conversation

    Your next digital experience starts here.

    Whether you're creating a new digital presence or rethinking an existing one, let's explore what your business needs and what exceptional design and engineering can make possible.

    • One accountable team for design, engineering, platform and hosting
    • Scope and success measures agreed before design starts
    • You own the result, with source and a documented handover
    • Honest advice, including when SiteCraft or we are not the right fit
    1. You send a short brief. Two minutes, no obligation.
    2. We reply by email to confirm we understand the problem and suggest a next step.
    3. If it fits, we arrange a call to define scope before any proposal.

    We use these details only to reply to your enquiry. See our privacy policy. Prefer another route? Use the contact page.