Product onboarding clarity
A first-run path that teaches the product in the flow of work — without a training manual nobody will open.
The challenge
A first-run path that teaches the product in the flow of work — without a training manual nobody will open.
The problem
New users stalled on empty states and jargon. Support absorbed questions the product should have answered in the first session.
How it was solved
We redesigned activation around real jobs-to-be-done, progressive disclosure and checkable milestones so people learn by completing something useful.
The result
Activation improved, support load dropped on day-one questions, and the onboarding pattern reused cleanly for later features.